Simpson Athletics partners with FanWord to advance athletic storytelling capabilities

INDIANOLA, Iowa – Simpson College Athletics has entered into a new partnership with FanWord, one of the leading AI and storytelling companies in college sports, to implement FanWord Assist — an innovative content creation software designed to streamline written storytelling.

As a proud NCAA Division III institution in the heart of Iowa, Simpson College has long emphasized the student-athlete experience, academic achievement, and strong community ties. With FanWord Assist, the Storm's athletic communications team will be empowered to elevate its storytelling efforts, making it easier to share powerful narratives about student-athletes, coaches, and alumni through feature stories, game recaps, and more.

Simpson joins a growing group of Division III programs leveraging FanWord Assist, including fellow partners like Hamline University, ETBU, and Roberts Wesleyan University. This partnership underscores Simpson's commitment to enhancing visibility for its athletic programs while continuing to invest in tools that promote efficiency and impact.

"We're excited for how FanWord Assist can help us work more efficiently while staying focused on what matters most - telling the stories of our student-athletes," said Emma Christensen, director of athletics communication. "The FanWord team has already been a great partner, and we're looking forward to seeing how the platform can enhance and streamline the way we promote our programs."

FanWord Assist was developed to help college sports communicators reduce the time spent on manual writing tasks and focus instead on telling stories that matter. By using this platform, Simpson will be able to shine an even brighter light on the personal journeys, team milestones, and community connections that define its athletic department.

"We're proud to have Simpson College as our newest partner," said Chris Aumueller, CEO of FanWord. "Their deep-rooted values, strong DIII tradition, and clear passion for storytelling make this a great match. We look forward to helping their team unlock even more stories that highlight the incredible people who make Simpson special."

About FanWord
FanWord is one of the leading AI & storytelling companies in the college sports industry, working with more than 100 athletics organizations across all levels. To learn more about FanWord's storytelling software, FanWord Assist, click here.