Simpson to take part in Pink Zone initiative
INDIANOLA, Iowa - The Simpson women's basketball team will do its part in the fight against breast cancer by taking part in the Women's Basketball Coaches Association (WBCA) Pink Zone® initiative when it faces Buena Vista in the final regular season home game of the season Wednesday, Feb. 10.
Fans can do their part by making free-will donations and taking part in a silent auction for a pink basketball signed by the 2009-10 Simpson Storm. Also, 50 cents of all popcorn purchases go directly toward the Pink Zone's charity of choice, the Kay Yow/WBCA Cancer Fund®.
Pink Zone Mission
The Pink Zone initiative is a global, unified effort for
the WBCA's nation of coaches to assist in raising breast cancer
awareness on the court, across campuses, in communities and
beyond.
History
The WBCA began the WBCA Pink Zone®, formerly known as
"Think Pink", in 2007 as an initiative to raise breast cancer
awareness in women's basketball, on campuses and in communities.
Kay Yow, former North Carolina State University head women's
basketball coach, served as the catalyst for the initiative after
her third reoccurrence of breast cancer in 2006. In 2007, more than
120 schools unified for this effort and helped make the inaugural
year a success. In 2008, over 1,200 teams and organizations
participated, reaching over 830,000 fans and raising over $930,000
for breast cancer awareness and research. The 2009 campaign raised
over $1.3 million, reached over 912,000 fans, unified more than
1,600 participating teams and organizations, and saw 56+ schools
break attendance records at their event. The WBCA's charity of
choice is the Kay Yow/WBCA Cancer Fund®, in partnership with
The V Foundation. The WBCA strongly encourages all donations from
Pink Zone games to be given to this Fund.
To learn more about Pink Zone and
the Kay Yow/WBCA Cancer Fund, visit www.wbca.org/pinkzone.asp.
Portions of this article are courtesy of the WBCA.
